Categories
Cover Story
Internet Marketing Tools
Internet Marketing Business
Internet Marketing Online
Email Marketing
Internet Marketing Service
Internet Marketing Advertising
Internet Marketing Strategy
Internet Marketing Promotion
Search Marketing
Affiliate Marketing
|
|
Internet Marketing Strategy
February 2012 Issue --> Internet Marketing Strategy Article
What Is All This Duplicate Content Penalty Stuff Anyway?
By: R. Henks
In this article I am going to teach you about the duplicate content penalty and why it is important to understand the concept if you plan to use article marketing as part of your internet business.
So basically, duplicate content is when an article or blog post or maybe a product description is copied from one place to another. The first indexing of that content will get the ranking, and all the others will be penalized for copying.
Internet marketing relies very heavily on original content. Whether you have an ecommerce site selling softball gloves, or you have a blog that relies on advertising revenue, or your niche is article marketing to drive traffic, you have to be concerned with the duplicate content penalty.
For the first few years of internet marketing a person could just throw up a site of any kind and get visitors and sales. It was new, bright and shiny and people were attracted to it. Then, the shine wore off a bit and marketers had to actually do some marketing to get folks over to their site. They used content, any kind of content to get themselves ranked high on the search engines.
Getting these rankings was fairly simple back then. The name of the game was getting links to your website, using whatever method possible. So many marketers just copied content and placed it on their site or blog or just re-wrote it and published to article directories. This worked although it was against the better practices rules of the search engines.
Well, the search engines always told us not to use duplicate content. They said it just wasn't fair and they would not count it as link juice for your site, possibly even remove your site from the listings. However, since the search engines didn't follow their own rules at that time, many marketers chose to ignore them and get the rankings anyway.
Recently the big search engine has re-written its search algorithms and it has implemented those parameters that it always tried to use in the first place. Many marketers got bumped from the first page, some removed entirely. It left many companies scrambling to comply, trying to regain their foot hold on the market.
The moral is that you should create your marketing material with duplicate content penalty in mind. Write an article, place it either on your website or publish it to an article directory, not both. If you feel you need the content both places, then you must re-write it such that it is mostly original in both places.
By the way, if you liked this article, you will probably like my new Info Marketing Success Daily newsletter - I plan to send out a daily training for 90-100 days - if you like this article, you should like the daily training.
Sign up here: Info Marketing Success Daily
Or do you want to learn more about using articles like this to drive traffic to your website and increase online conversions?
If so, I suggest you visit here: information marketing.
Bookmark this page now...
Other Internet Marketing Strategy articles enjoyed by our readers.
Click here for all Internet Marketing Strategy articles
|
|
