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Internet Marketing Strategy
November 2011 Issue --> Internet Marketing Strategy Article
Internet Strategies For SMEs
By: Janna Jungclaus
Without a doubt, Internet marketing is one of the most effective and efficient ways for small and medium seized enterprises (SMEs) to invest their marketing budget for a positive return on investment (ROI). That's why business owners and marketing managers often ask, "What are the best internet strategies for SMEs?"
To create a comparison, let's firstly look at traditional ways of marketing. The star of most new business is typically referrals from existing clients and other brand champions. The reason referrals are so great to help build your business, is because they create warm leads. Someone has already endorsed your business, product or service to a third party who is interested in exactly the same product or service.
Other traditional marketing methods are advertisements in magazines and newspapers, on the radio or the television. These are typically expensive and do not generate a great return because they are not highly targeted to the right demographic, or at the right time. In fact, this is what's called interruption marketing.
Why are internet strategies for marketing so much better?
They are highly targeted, meet the prospect at the time they have a buying intent and are closely measured to ensure you have a positive ROI from your marketing investments.
Here is an overview of a few basic internet strategies for SMEs that can help to market your business online:
Search Engine Optimisation
SEO, or search engine optimisation, is a technique that helps your website to show highly in the search engines. As a result your website traffic increases and your business gains exposure. Your website then starts to generate more inquiries and leads for you business. It is very leveraged and can therefore create a great return on investment.
Pay Per Click
PPC, short for "Pay Per Click" advertising is a form of online advertising, where the advertiser does not pay to have their ad displayed, but only pays when the ad is clicked on. The most famous example of PPC is Google AdWords. A great advantage of PPC advertising is that it can create increased website traffic and leads for your business straight away. A disadvantage is that it can be difficult for unexperienced PPC advertisers to monitor the statistics and ensure a positive return.
Social Media
Social media is a common way for businesses and brands to engage with their ideal target audience. It is a great way to build relationships online and turn them into "real" relationships offline and of course into business. A disadvantage of social media is that it can be very time consuming and often needs time to show great results.
These are just a few internet strategies for SMEs to get your mind going.
To find out more strategies how your business can profit from online marketing, including our free monthly internet marketing newsletter visit our Small Business Marketing blog at http://www.eminentonlinemarketing.com.au/blog/
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