Internet Marketing Tools

October 2011 Issue --> Internet Marketing Tools Article

Facebook Fan Pages: The Keys to Building A Massive Fan Base

By: June Price

Getting traffic is often a big stumbling block for people just starting out with internet marketing. If you don't have enough visitors to your site you are not going to make any money. Fortunately traffic generation is now super simple with Facebook!

Combining the reach and targeting power of Facebook Ads with the loyalty and responsiveness of Facebook Fan Pages you can build up massive numbers of targeted traffic to your site very quickly. You can also generate income almost immediately which is a great motivator for people who are new to Internet Marketing.

Facebook ads work much the same as Pay Per Click ads do, with the additional benefit that they are delivered direct to your target audience right on their profile pages. People can also "Like" your ad, which will send it to their friend's pages, and so generate more traffic to your website, Facebook Fan Page, Profile Page event, group or application. With more than 750 million active users on Facebook, ranging from pre-teens to senior citizens, you have an endless traffic source.

You can target your ad by location, keywords, likes and interests, language, education, workplace, birth date, age, connections, friends, and relationship status. This specificity helps you boost click throughs and maximize your budget. The beginner can get started at $5 a day. The exciting benefit of staying within Facebook, using Ads and Fan Pages, is that the more you get people to "Like" and interact on your Fan Page, the cost per click of your Ads goes down!

Facebook Fan Pages are communities of super passionate people who are interacting regularly around a common interest. The community develops a sense of loyalty and trust, and are responsive to each other, so they will be open to buying a product relevant to their specific passion.

It is very easy to start a Fan Page focused on a popular trend or event such as a sporting team or event, or a popular movie or entertainer. Any subject that lots of people are getting excited about at the time is good, so you can build up a fan base quickly with your Ads. Once your fan base starts growing, the social effect of Facebook will multiply your visitors until it is building virally. Your Fan Page can be your own personal traffic source. You can interact with them easily to develop a relationship and they will be responsive to your recommendations.

You can create as many Fan Pages as you like. An important factor in the popularity of a Fan Page is the picture used. You can try different images until you get the best click rate on your page. If you have lots of pages generating just a small amount of income it can add up to a quite a good income.

You can generate immediate income from your Fan Page so you cover your Ad costs as soon as possible. When someone "Likes" your page offer them a 'special offer' directly related to their interest. It could be a t-shirt, CD, poster, anything low cost and fun. You can do this using a Custom Tab, created using the Static XFBML Custom Tab Builder.

It may take you 60 to 90 days to build up a good size fan base. You then have created a database of customers that you can use forever! You can make money through simple Wall posts, selling merchandise, or by driving your Fan Page traffic outside Facebook. Build up outside assets and cash flow using email lists, website traffic, or adsense revenue on your blog. Drive Fan Page traffic to your blog and send customers from your blog to your Fan Page. All these links will rank your sites well on Google!

Facebook has provided the perfect tools and platforms for anyone to generate massive traffic, and build a database of customers that are loyal and responsive. You can generate immediate cashflow on your Fan Pages and then create multiple streams of income over time outside of Facebook, that will provide long term, stable income.

About the Author:

My name is June Price and I live in beautiful Brisbane, Australia with my awesome partner. I have degrees in Arts (social sciences) and education (primary teaching) and love writing!

If you want some content for your blog or website whether it is about aardvarks or space exploration I will research and write original, high quality, informative content on any subject.

For a FREE Report "How to Plan and Profit From Facebook Advertising" GO TO MY BLOG http://getonlineforyou.com/

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Facebook Fan Pages: The Keys to Building A Massive Fan Base by June Price

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