Search Engine Copywriting, or SEO copywriting, if done properly can boost the ranking of a website and thereby the organic traffic it attracts. A truly well written copy will do very well to target specific desired key terms but still make the entire content readable.
Search engines want content that are unique, paying much of its focus on the home page rather than sub pages. These sub pages are also known as doorway pages and the contemporary search engine algorithm has placed very little weight on links to the website's homepage. Instead each sub page is indexed and ranked by its own merit, and this still allows the reader to link back to the homepage nonetheless.
Make sure you invest some time to research the keywords that will help your website rank in the fields you want, and get the traffic hits it needs. Use keyword search tools to understand the search volumes of various keywords and phrases. Make sure you use a combination and avoid repetitively stuffing your content with the same keywords over and over again. It should avoid keyword stuffing which is easily picked up by the search engines. As a rule of thumb, keywords appearing more than 2% raises red flags with the search engines. Place keywords in the first paragraph and near the bottom of your page for best effect. Variations of your primary keywords will be able to bring in traffic, even obscure ones. You just have to understand that even obscure keywords, by their volume, may be able to get your ranked highly because of their obscurity and may collectively send more web traffic in than your primary keywords.
It is recommended that a good copy should occupy about 300-500 words per page as the most optimum with the targeted keywords or phrases placed strategically in a seemingly random fashion. The words should be viewable. Search engines frown upon 'white text' - text which stuffs the content with the desired keywords but is invisible to the reader and will not hesitate to heap penalties on the website. It should also be noted that keywords placed in graphics and images does nothing for search engine optimization as search engines cannot read graphics or images. However you can get around the issue by naming your graphics or images with a suitable keyword. So instead of naming a photograph of that laptop you are selling as picture08947b.jpeg - its better to name it say HP-Probook-4520s.jpeg. That way it may be able to get ranked for Google images or other search engine image search, bring even more quality web traffic in.
Search engine spiders use title tags to understand what your website is about. You should have some keywords in there which forms a readable sentence, or a few short sentences preferably not exceeding 25-40 words. Avoid repeating the same keywords too many times and putting same words next to each other. Make sure its readable and compelling because, remember that it's not only to make search engines happy, but your customers happy enough to click on your listing.
You can do your own search engine optimization and experiment as much as you can to get the best results, or you can hire an experienced professional to do the job for you if expenditure is not your biggest concern. My recommendation is that you DIY as you will learn a whole lot faster and will be able to initiate many more money generating websites of your own without too much trouble.
About the Author:
Tom Koh has been swimming in the primordial Internet soup since the 1990's. He has pioneered several highly successful Internet ventures. Tom now helps others succeed by sending website traffic to help SEO, Alexa ranking and sales via one of his services: http://www.getwebsitetraffic.org
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