Search Engine Optimization (SEO) And Marketing: Know How Your Market Interacts With Search Engines
By: Mark K. Martel
When we Web users need information - be it a general fact, trivia, statistics, description, a product, or even phone numbers - we do so by using any of the major search engines. Among the billions of pages on the Web, the search engines give results according to their relevance and importance to our search. Quite naturally, what the engines see as the most relevant and most important sites are at the top of the list. But there is a way for these results to be influenced - this is where Search Engine Optimization (SEO) comes in.
In trying to influence search engine placement to your favour, it is crucial to understand the following steps which show how a user behaves when doing a search:
Experiences the need for a solution, an information, or an answer
Phrases that need in a string of words known as the 'query"
Executes the query
Browse through the results to find the best match
Clicks on one result
Search engine optimisation is basically the science of designing your Website so that it will rank high in search engine results. In practice, this means giving your site the proper relevance and importance so that search engines will rank it higher than sites that are not optimised. What it means for your business (for your Website) is more visibility; and greater visibility of course attracts more customers. From this, there developed a new branch of marketing - search engine marketing or SEO marketing.
The importance of search marketing for small and medium businesses can be easily seen from the following study:
The first-ranked site in the search results gets 42.25% of all click-throughs.
The second receives around 12%, the third 8.5%, the fourth 6%, and the lower ranks get 5%.
The top 10 (usually, the first page of the results) receive close to 90% of all traffic, the second page get 4.4%, the third 2.4%, and the fourth 1%.
Search engine listing is steadily overtaking other forms of listings or directories that people use when finding business or product information - in the US, 86% of people who were surveyed said they used the Internet to find a local business, and 80% reported that they found a product or service online.
In light of these compelling facts, it is crucial for your business to engage SEO services from a reputable SEO company. Being the exact science that it is, local businesses will get better SEO packages if they hire a SEO expert who knows the local business landscape. For example, Singapore businesses will benefit more from a Singapore SEO consultant.
The most important step, however, is for you to act now. Every day, more and more pages are added to the Web; and getting to the top rank may be a trifle harder today than it was yesterday, every moment counts. Stay ahead of the competition and drive more sales to your business by hiring the services of an SEO company now.
About the Author:
Mark K. Martel works at an SEO company in Singapore. He vows to simplify marketing and make it accessible to small and medium businesses, joining forces with the largest global network of Internet consultants. Mark contributes regularly on Internet business services and SEO services.
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