Autoresponders - Top 7 Reasons I'm Grateful For Autoresponders
By: Herman Drost
Do you want to automate repetitive tasks?
Do you want to automatically follow-up on customers?
Do you want to automate your sales process?
If you answered yes to all 3 questions and are still not using an autoresponder make sure you sign up for one at the end of this article. It will make your life easier and you'll have less hassles to deal with.
What is an autoresponder?
It's email software that enables you to send email messages automatically at pre-scheduled intervals. For instance you could set it up to send an email automatically every day for one year. This type is called a sequential autoresponder because it sends messages sequentially. Single response autoresponders only allow one message to be sent and are usually included with your hosting plan.
Top 7 reasons I'm grateful for autoresponders
1. Build and manage a large email list
If you tried to build and manage a large list of contacts with standard email software such as Outlook or use one of the online services you would have a lot of problems. A professional autoresponder service enables you to automatically store all your contacts in an online database and provides the HTML code to insert an opt-in form on your website.
2. Follow-up on customers
When a potential customer submits your opt-in form you can automatically send a series of emails over the next few weeks to build a relationship with them and convert them into paid customers.
3. Build relationships
Most people don't buy from people they've never heard of but will purchase a product or service from a friend. An autoresponder allows you to "drip feed" information to your prospects so they'll be more informed about it. It also enables you to segment your list e.g. separate prospects from buyers.
4. Deliver your newsletter
Sending out a newsletter every 1 or 2 weeks also helps build long-term relationships. Your autoresponder service usually includes HTML templates to create a professional layout. If you didn't want to spend time writing new content every week you could create several newsletters ahead of time then load them up into your autoresponder to be sent out weekly. It will automatically handle new subscribers and remove people who no longer wish to subscribe.
5. Create multiple lists and autoresponders
If you have multiple niches don't send the same newsletter to them. Create a separate list for each niche and set up autoresponder messages related to the people on those lists.
6. Create an e-course
This is where you deliver the content of your product through an email course. For instance instead of downloading an ebook right away you split the content up and automatically deliver parts of it every few days by email. This allows you build a relationship with your prospects over time.
7. Sell products on autopilot
Since most people don't buy a product on first contact set up your autoresponder to deliver new content to them every few days so they'll be more informed. At the end of each message include a link to your product sales page. This gives them the opportunity to purchase your product any time during the follow-up process. If you do this for several products you'll generate money on autopilot.
If you wish to avoid the hassle of building a large list of contacts and managing them consider signing up for a professional autoresponder service. You'll be grateful you did.
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