A video says a million words. I know this has been said for pictures, but in today's world of YouTube and MetaCafe I think this phrase can be re-phrased. If you are thinking of promoting your newly launched services or products through video marketing, you are on the right track. To make your journey smoother I'm listing few do's and don'ts.
The Do's
Clever narrative: Whether you are planning for a viral video or just a simple thank you video for your customers, a good video must be a story teller. It's the story which will hook your viewer and it's the story which will ring in their mind.
Crispness: The best online video length varied between 30 seconds to several minutes. If your video is longer than 5 minutes, then it's better that you progress topic wise and in such a way which could make easier for viewer to go to a specific period of video to see a specific topic.
Done its homework: No one can guarantee that a video marketing strategy is bound to lead to the spread of viral effect. Even so, you still have to figure out what consumers want, just like you do in traditional marketing.
Accurate calculation: Although the "viral videos" is getting increasingly popular, but this does not mean that the audience will always appreciate whatever you throw in. It is always important to do little contemplation on the target audience you want to cater to and what could be their possible reaction.
The Don'ts
Fraud: Be truthful. Don't promise anything which you cannot fulfill. It will not only defeat the purpose of video marketing but will harm your brand image in long run. Remember, in the world of Internet a news require just one click to get spread.
Deliberate: The best promotion of the video can be a speech from a thankful user of your service/product. Producing tons of such script by yourself and integrating in the video will hamper your own image.
Extremely polished video: Now this is something which might come as a shock to you. Understand this "TV Ad is Different from Internet Video Ad". A TV ad cannot be used as a viral video for internet marketing. It will not work.
Going Young: according to the latest survey, compared to 18 to 24 year-old, 35-54 year-old middle-aged audience are more or less shows similar level of enthusiasm. If you are making a video specifically to younger audience, be prepare to loose a major share of the market.
Forget the brand: a unique funny video on the Internet can achieve excellent communication effects. But if this video can not reinforce your brand image, the result will become thousands of clapping hands but few hundred buyers. Never forget the purpose of a video. To make your Brand ring in the audience's mind.
About the Author:
Rita Kapur is the CEO of premium Graphic Motion Video production company BROADCAST2WORLD (http://broadcast2world.com). Her company has experience of more than 25 years in the field of Graphic and Animation. When not working she loves to share her knowledge and expertise to the world.
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