Personal Branding – Getting the Basics Right to Excel at it
By: Brian Wong
Personal branding is all about you - this statement is so often thrown around every where that it is now clichéd. But despite it being reiterated so much, the gist of personal branding remains an enigma for many. It is absolutely essential to understand personal branding for what it is to succeed at it.
Before embarking on the benefits of personal branding, here is a note. Personal branding is not a new thing that has become a part of fancy marketing jargon. It has always been there and each of us indulges in it every day at all times. To help understand it better, here is an example.
There are two people A and B who are vying for their boss's attention. Both A and B try to impress their boss through their work. What would you call their efforts? Is it not a subconscious effort to stand out or to 'Brand' oneself? It indeed is. Now you probably realize how common personal branding is.
Now that you have seen personal branding for what it is, you have to make it a conscious effort. To brand yourself, you have to project to others your skills, virtues and also a differentiating factor called the USP or unique selling proposition. This determines how different you are from your peers. Difference is essential for a mere name to become a brand.
After defining your brand, you have to take it across to others. How would you do this? You could use any means and media. But do not fail to maximize on the use of social media sites. They are used by almost everybody and are an ideal platform to promote you. You don't need technical expertise to use them; they are inexpensive and take little time to get the message across.
The need for personal branding transcends all professions. It does not matter who you are. Personal branding is essential for one and all. So take cognizance of it and make efforts to transform your name into a well recognized brand.
About the Author:
Brian Wong is a serial entrepreneur and social media marketing expert. Follow Brian Wong at twitter.com/brianwong
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