Tweet Your Tips to Create a New Product
While Marketing Your Expertise
By: Paulette Ensign
No time to market? Not big on social networking? Create a product and market your business simultaneously a minute at a time. Here are examples of tips placed on Twitter that did just that. It was an experiment to see what was involved in creating another product for my own tips-based business. So far it's been the basis of some teleclasses, consulting, and this article. The writing style remains as what worked within the 140 character limitation on Twitter, unedited.
Create tips booklet & market your business by tweeting tips - things already suggested to clients & prospects. Maximize time & effort.
Use 120-140 characters to stay succinct sharing your tips. Less is more. It lets others re-tweet your info for greater reach.
Share your expertise a tip at a time. It's easy for people to digest new info & easiest for you to write whole tips booklet.
Realize it takes less than a minute to share a tip about your expertise. You create a new tips-based product, vary your day & share info.
Cut & paste your tips into a Word doc to build your tips product after you tweet them. It becomes instant product &.markets you @ same time.
Use positive verb to start tip, telling reader what to do. Follow with 1-2 sentences explaining why/how. Can do in 140 characters. Just did.
Write tips to share as they come to mind even if in different yet related topics. It's quick, easy & painless to categorize later.
Tell reader what TO do not what NOT to do when giving tip. You'll be more helpful than saying "don't" or "avoid."
Think about what you first, most easily share with newcomers to your biz or expertise. That's a tip worth tweeting as intro info.
Remember many people come to your expertise for the first time. Starting basic is perfect beginning place for tips. Grow as you go.
Offer tips that can stand on their own. That means Tweets here and in printed and other applications of your information.
Notice questions you're asked most often about your expertise. That's great starting place to develop tips that also promote your biz.
Remember that you eat, breath, & sleep your expertise. Those coming to your info likely know less about it. Value what you know. They do.
Include related resources in your tips to spread the love, making it techniques & tools for implementing. Your info becomes more useful.
Give enough solid info in your tips to be instantly useful. This whets the appetite to want more when reader is ready and eager for more.
Look for content for tips to share in articles you wrote, teleclasses & speeches you delivered, books you've written. There's plenty there.
Re-tweet (RT @) other people's info that's relevant/complimentary to yours. It's an easy way to expand everyone's knowledge and contacts.
Keep tips simple. There's plenty of time later to expand in other info product formats. Starting simple is easiest.
Stay in generally similar topic when sharing tips so people realize you're the go-to person for that info. Can break into sub-topics.
Decide how often to share a tip on Twitter. It can be fine line between too often that it's ignored or often enough that it's appreciated.
Tweet tips to your reader using or implying "you" a lot. The info is more meaningful that way. Quotes are nice. Tips are better.
Keep acronyms and expertise jargon to a minimum when sharing tips. It keeps your info real and easy to understand.
Attract people to your info by giving good tips. You'll always have new discoveries and knowledge to share by staying alert.
Suggest people follow those who also give good tips & info. Being generous with your contacts enriches everyone's life.
Make some tips short. Use all 140 characters for other tips. Makes it more interesting and less predictable that way.
Realize that some people on Twitter will like the tips you tweet and others will not. That's why people can un-follow.
Remember there is value in being reminded of something you knew and forgot. It's almost as good as new information.
Take a risk in sharing a tip you think is totally off the wall in your expertise. It'll get people thinking & may be perfect solution.
Gather the how-to tips you share on Twitter and create info products from them. You can sell those products or give them away.
Consider the different products you can repurpose your tips: Tips booklets, audio, autoresponders, special reports- digital & print.
Offer the compilation of tips you tweet as bonus for buying a product. It's a great way to add value to what the client buys.
Begin/expand an info product line by writing (tweeting) tips first. Product can be sold as digital or print, single copies or bulk.
Identify companies & associations who find your tips useful for their members, prospects, clients. License rights to them or give.
Let companies & associations pay you to market you. Sell them your tips content, w/ your contact information in the product.
Mix teaching with entertaining, whether as tweets, speaking, or any other contact. It keeps it interesting and attractive.
Imagine the difference one tip from you can make in someone's life. You have no way of knowing when it's the perfect missing piece.
Combine tips about your knowledge with others in related topics to create a collaborative tips booklet. http://www.collectionofexperts.com
Realize individual tips from your expertise can be licensed in many ways - product packaging, software, catalogs, websites, and more.
Be careful about making assumptions when tweeting tips or DMs about your knowledge. Everyone is not your audience. e.g. I have no kids.
Got enough here to whet your appetite, and want more to make it easy for yourself? Paulette Ensign, The Booklet Queen has sold over a million copies of her tips booklet without spending a penny on advertising. You can, too. Mouse on over to www.tipsbooklets.com
About the Author:
Founder and Chief Visionary of Tips Products International, Paulette Ensign has more than thirty years' experience with small business owners, corporations, and professional associations in numerous industries, worldwide.
Paulette Ensign is the author of the booklet, 110 Ideas for Organizing Your Business Life, a 16-page booklet that she has personally sold well over a million copies in various languages and formats without spending a penny in advertising. She has also written How to Write and Market Booklets for Cash, How to Promote Your Business with Booklets, and How to Make Huge Profits Licensing Your Booklet. www.tipsbooklets.com
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